The story of how we re-invented fashion.

Do you also feel that it makes no sense that fashion is almost never circular?

We sure did, and that’s why we have spent the past 12 months creating a circular fashion line for people who, like us, want to be able to transform from mindless consumption and instead take conscious decisions when it comes to the clothes we wear.

After all, that is why I started A Good Company in the first place.

A brave new world

Today’s fashion industry is based on an old make-use-dispose logic leading to the staggering fact that this is the second-worst polluting industry in the world.

Most of these 100 billion garments produced every…

Summary: eCommerce old-timer Anders Ankarlid highlights the mind-blowing costs of free returns, and how online retailers and the environment are splitting the bill. The full consequences of COVID-19 are hitting eCommerce companies — and their bottom-line — hard. A new world that will see a heavily reduced profit margin for the eCommerce giants, will also be the end of free returns for you.

Learn more about how big eCommerce companies are losing more than €1 billion due to increased shipping cost, what this means for you as a consumer and some tangible tips on what to do post COVID-19.

There’s…

I run a pretty straightforward company. As a sustainable and social impact startup, we produce everyday products in circular materials and try to have a climate-positive impact on communities across the globe. When it’s business as usual, that is.

That’s not the case now.

Like the rest of the world, I’ve been carefully monitoring the spread of the Coronavirus in the past couple of months.

Some will say they began taking it seriously already in December of last year, but honestly, I was busy trying to fill an increasing amount of orders and planning around the Chinese New Year.

It…

The road to a circular, sustainable world requires a lot of innovation along the way. Crucial to this is finding alternative materials to produce the array of tools and items we use every day. We need to not only enable, but actively promote new breakthrough innovations that can make a real impact.

From toothbrushes via houses to solar panels, the science of different materials has been, and will continue to be, a fundamental aspect in the next chapter of our sustainable development. This is what’s shaping everything from our everyday items, to how we produce energy and even explore new worlds.

Sustainable practices are necessary if we want our future planet to at least slightly resemble the one we’ve been living on. It means we have to be smarter with how we use natural resources and raw materials.

Being the material geeks that we are, we thought we’d take a look at…

This movie will visualise what you always thought about:

• How does a store look without plastic?
• How dependent are we on plastic in our everyday lives?
• How much is left at a grocery store without any plastics?

Surprised customers were met by empty shelves as they stepped into the grocery store in Sweden. During the night, undercover, the store had been emptied of all plastic packaging by a team of 15 bold humans.

You won´t believe how little was left in the shelves!

Watch and share it if you like it!

You know those child-entrepreneurs who scale up their lemonade business to earn real cash? That was me growing up. Appreciating a hard day’s work, setting goals and learning from both success and failure were values instilled in me by the closest members of my family, most of them hippies-turned-entrepreneurs.

But they also taught me to appreciate other things, like nature and the outdoors.

Learning from my hippie capitalist parents

My mother firmly believed that nature should be enjoyed and preserved for future generations, and brought me up accordingly. That was actually not pioneering when I grew up in Sweden in the 80’s. Environmental stewardship is now…

Summary: The amount of cheating in the murky world of influencer marketing is outright staggering. As a seasoned e-commerce retailer, I did some number crunching and found that a lion’s share of so-called influencers boosts their numbers with bots and engagement pods. In a combined study of qualitative and quantitative data, the results show that Instagram’s monthly active user's data may be overrated by as much as 45%. As it turns out, marketing spends equal to $ 744 M is mainly going to Russian Bots and mass-follower accounts, with micro-influencers cheating the system the most.

Read all about how I…

Many people, myself included, enjoy chasing the better deal. I like discounts. I love free deliveries. And I’m always looking for a better price.

Or I was.

In the past couple of years, I’ve realized something. Better deals come at a hidden cost. If I’m not paying, someone else is. Sometimes the bargain item is manufactured by people who earn too little and work too hard.

Sometimes nature pays the environmental cost. Low prices just aren’t sustainable. What we need moving forward are fair prices. …