Top tip: maybe take a sip first before downing a glass of an unknown substance.

Outdoor testing A Good Mobile Cases

Alright. We might be a happy bunch at A Good Company, but that certainly doesn’t mean we never fall into self-inflicted potholes or mess up royally. …

The story of how we re-invented fashion.

Do you also feel that it makes no sense that fashion is almost never circular?

We sure did, and that’s why we have spent the past 12 months creating a circular fashion line for people who, like us, want to be able to transform from mindless consumption and instead take conscious decisions when it comes to the…

Summary: eCommerce old-timer Anders Ankarlid highlights the mind-blowing costs of free returns, and how online retailers and the environment are splitting the bill. The full consequences of COVID-19 are hitting eCommerce companies — and their bottom-line — hard. …

I run a pretty straightforward company. As a sustainable and social impact startup, we produce everyday products in circular materials and try to have a climate-positive impact on communities across the globe. When it’s business as usual, that is.

That’s not the case now.

Like the rest of the world…

The road to a circular, sustainable world requires a lot of innovation along the way. Crucial to this is finding alternative materials to produce the array of tools and items we use every day. We need to not only enable, but actively promote new breakthrough innovations that can make a real impact.

From toothbrushes via houses to solar panels, the science of different materials has been, and will continue to be, a fundamental aspect in the next chapter of our sustainable development. This is what’s shaping everything from our everyday items, to how we produce energy and even explore new worlds.


This movie will visualise what you always thought about:

  • How does a store look without plastic?
  • How dependent are we on plastic in our everyday lives?
  • How much is left at a grocery store without any plastics?

Surprised customers were met by empty shelves as they stepped into the grocery store in Sweden. During the night, undercover, the store had been emptied of all plastic packaging by a team of 15 bold humans.

You won´t believe how little was left in the shelves!

Watch and share it if you like it!

You know those child-entrepreneurs who scale up their lemonade business to earn real cash? That was me growing up. Appreciating a hard day’s work, setting goals and learning from both success and failure were values instilled in me by the closest members of my family, most of them hippies-turned-entrepreneurs.


Summary: The amount of cheating in the murky world of influencer marketing is outright staggering. As a seasoned e-commerce retailer, I did some number crunching and found that a lion’s share of so-called influencers boosts their numbers with bots and engagement pods. In a combined study of qualitative and quantitative…

Many people, myself included, enjoy chasing the better deal. I like discounts. I love free deliveries. And I’m always looking for a better price.

Or I was.

In the past couple of years, I’ve realized something. Better deals come at a hidden cost. If I’m not paying, someone else is…

Anders Ankarlid

CEO of A Good Company. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption-activist.

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