We need to stop green-shaming each other already

Learning from my hippie capitalist parents

Me, eight years old — planning my next business venture

A changing lifestyle

Significant events setting us on a new course

Ängens Gård, Sweden in January 2019

Let me be clear here. This is a recollection of what happened to my family and the notion that struck us. In no way whatsoever would I like this to be interpreted as me pointing a lecturing finger to all the people out there who don’t quit their jobs to start a sustainable eCommerce. I live in the real world and am very much aware that it is a privilege to be able to make such radical changes. But I’m getting ahead of myself.

All in all, we started thinking beyond our little circle.

Creating a mission that we actually want to achieve

Seven months in…

What can be done by one person?

This is also true for companies

We need to stop green-shaming each other

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