We’ve seen nothing yet: 5.9 million people could be laid off in the EU, an eCommercers take on the Coronavirus.

“Stop touching your face, Dave”

5th of March – when the impact started to unravel

Conversion rate in per cent: the number of people that made a purchase in comparison with people who did not.

Our sales dropped by a staggering 80% overnight. Shocked and frozen from acting on it, at first I thought there was something amiss with our website.

Panicked consumers = can retail survive this?

Growth coming from e-commerce and it is pressuring retail and wholesale.

Can an already squeezed industry survive when even the good-old-fashion sale sign doesn’t work?

Eurostat 2019 employment rate
Eurostat 2019 employment rate per country within Retail and Wholesale trade, accommodation and food service activities

Worst-case: 30% could be laid-off

“Anders, no innovation – only survival mode”

Example of an email from a customer in Italy sent 10 March 2020

And there are many retailers and start-ups, new and old, that need cash.

5 strategies to stay in business

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CEO of A Good Company. A serial e-commerce entrepreneur, and a father of three. Have worked in e-commerce for more than a decade. Mindless consumption-activist.

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