Why we want to turn Black Friday Green

Anders Ankarlid
4 min readOct 31, 2021

Black Friday is a holiday that is dedicated to overconsumption and increasing mindless consumption.

Another year has gone by, and not much has changed.

Businesses take advantage of Black Friday, they lure customers in with these exceptionally low deals and force consumers to buy as much as they can on this one day. It has become a scary concept that customers are physically fighting over products, is it Black Friday or a zombie apocalypse?

This is not attacking those families or individuals who aren’t as fortunate as others and rely on these deals to be able to get new kitchen supplies which are essential for them. Or if you have been eyeing up an item but it’s out of your price range, sure get it.

These are both conscious decisions.

This message is for those people who see Black Friday as a day or month to buy as much stuff as they can just because of the low price, not because this item is a necessity for them. It’s for those brands who are creating “Black Friday Survival Guides”, which is only encouraging mindless consumption and tempting consumers to buy even more.

Money.co.uk (a UK price-comparison website) estimated that in 2020 home deliveries during Black Friday will release 429,000 metric tonnes of greenhouse gas emissions. That is the equivalent of 435 return flights from London to New York.

Last year total digital sales for Cyber Week reached $270 billion globally and $60 billion in the U.S. The question we want answered is how many of these purchases are being used today? Or are they sent to landfill or hidden away in a box, not being used anytime soon.

Why we should be scared of increased online sales

As we know the pandemic caused an increase in online sales as people were made to stay home. But did you think about the cost that was having on the environment? (Maybe we should talk about our climate compensated shipping?)

GreenStory’s studies researched that 6–8% of clothing items are returned when purchased from a physical…