Why we want to turn Black Friday Green

Black Friday is a holiday that is dedicated to overconsumption and increasing mindless consumption.

Another year has gone by, and not much has changed.

Businesses take advantage of Black Friday, they lure customers in with these exceptionally low deals and force consumers to buy as much as they can on this one day. It has become a scary concept that customers are physically fighting over products, is it Black Friday or a zombie apocalypse?

This is not attacking those families or individuals who aren’t as fortunate as others and rely on these deals to be able to get new kitchen supplies which are essential for them. Or if you have been eyeing up an item but it’s out of your price range, sure get it.

These are both conscious decisions.

This message is for those people who see Black Friday as a day or month to buy as much stuff as they can just because of the low price, not because this item is a necessity for them. It’s for those brands who are creating “Black Friday Survival Guides”, which is only encouraging mindless consumption and tempting consumers to buy even more.