Your great bargain comes at a hidden cost


At A Good Company, we design, develop and create every product from scratch. It starts with the idea. Once we get an idea for a product, we examine the raw materials we need. Then we develop alternatives. And finally, we test, test, test. As far as it’s possible, we always use our standardized packaging. But sometimes we have to create new packaging. If so, the new packaging solutions have to work for more than one product. We draw the product in CAD. We print it in 3D. And we go back to the drawing board and repeat this process many times. This preparatory phase can take anything from one to three months.


Once we have a good design, our sourcing team contacts suppliers. We do due diligence. We visit the suppliers (making both announced and unannounced visits). We gather as much information as we can. And we listen carefully to our gut feeling. Throughout this sourcing phase, we test at least 3–4 suppliers and make at least 2–3 adjustments. Finally, we settle on the supplier we like best. The price is never the most important factor when we finally decide. And we never negotiate the price with the supplier. We always buy in bulk, never in PP-plastic bags. This sourcing phase takes up to two months.


We always make several prototypes in a pre-production series. That helps us understand all the details of the product and lets us test it on family and friends. The pre-production phase takes up to two months.


Each production process is unique. But I’ll show you the steps of our stone paper production. That should give you an idea of how we work.



The Stone Paper factory sources raw materials locally. We only use leftovers.


First, we order our stone paper products from the Stone Paper Factory. After that, we transport the stone paper to the two main conversion facilities. One conversion facility, 8 kilometers away, makes the stickers and the sketchbooks. The other conversion facility, 200 kilometers away, makes the A5 journals and the A6 journals.


The conversion facilities send the stone paper products to subcontractors who print and fold the books. This process is complex. To begin with, we have to recalibrate the settings on the printing and folding machines before every new production run. This recalibration is necessary because stone paper, unlike pulp paper, varies in density and thickness.


Once the product is done, we make an on-site inspection. Our designers review the final product.


We ship the products on the sea to our Estonian warehouse. We often ship in containers and always compensate for climate costs.


The warehouse receives the products, inspects them, and places them in the warehouse by hand. Since packaging doesn’t include tape or pulp, we fold the packaging by hand. This takes several minutes longer than if we’d use standard packaging.


  • At the Stone Paper Factory, the workers earn between about 1000 and 1400 euros a month. Also, they receive benefits, including national health insurance, retirement bonuses, and so on.
  • Estonia: All workers at our warehouse staff receive fair wages and vacation compensation set by the union. They don’t work overtime and get at least one hour’s break.
  • Sweden: All our staff receives a competitive salary, paid vacation, and supported parental leave.


  • We work with payment solutions such as PayPal, American Express, iDeal, Sofort and pay a fee on every transaction. Typically 2.5% to 3% of the order.
  • We also pay local taxes, import customs and VAT on all our products.
  • Marginal: We have a margin on all our products to pay for marketing costs, salaries, climate compensated shipping, customer service, software costs for our platform and product development.



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